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. Last Updated: 07/27/2016

Only a SWOT Analysis Will Tell If Things Are Good or Bad

Jon Hellevig
Managing Partner
Hellevig, Klein and Usov
and Avenir Accounting

This year started with some dire predictions about the imminent and inevitable destruction of the Russian economy with ensuing widespread social unrest. According to the consensus of the press and the financial analysts, Russia was to be the country that suffered most from the worldwide financial crisis. All was doom and gloom. Now the year is about to end, and although it has been a tough one for most of us the country did not fall apart as we were promised and the skies did not come tumbling down over our shoulders.

As it is so often the case with Russia, these predictions were largely founded on wishful thinking, but narrowness of vision of the analysts also contributed to a great extent. It seems that these cut-and-paste analysts only considered the wildest street rumors instead of trying to penetrate to the facts. All bits of information were given a negative twist. Even the huge currency reserves evaporated in a matter of days in the analysts’ magic ball after they invented the idea that the currency reserves “only” equaled in size the total national debt, that is, including the corporate borrowings — ignoring that Russia was no more a planned economy where the state would be liable for all the country’s debt. And even so having hypothetically paid all the debt of the national economy, Russia would still remain debtless. The other reserves in the form of the national wealth funds in turn “would only last until 2011,” and then the country would need to borrow again — well, other countries needed to borrow (and a lot) already in January 2009.

The story line was that Russia had not learned anything from the previous crisis and had not diversified its economy being solely dependent on exports of raw materials and energy, which in turn were doomed to remain worthless from here to eternity, as they argued. But those predictions did not materialize. While prices were down they were not wiped out. The myth of the nondiversification is simply not through either, which is proven by the very statistics. Russian industrial production year on year is down approximately 12 percent and GDP will be down with some 8 percent. The corresponding figures for one of the most diversified producers of state-of-the art manufactured goods, Finland, are -18 percent and -9 percent. These figures for Russia were only half of those of such “model reformers” as Ukraine, Estonia, Latvia and Lithuania. And by now it is clear that Russia is back on a growth trajectory.

A real analysis of a country’s economic prospects can be made only by relating it to other countries by analyzing its strengths, weaknesses, opportunities and challenges; despite the scarecrow pessimism of Russian Finance Minister Kudrin, such a comparative SWOT analysis shows that Russia has a lot going for it. We need to understand that this time we are not faced with a traditional cyclic recession, instead we are witnessing the retirement of the West. And as people do not recover from old age, neither do countries. The crisis’ worldwide repercussions are temporary and come as natural reactions to the cataclysm in the West. As soon as the rest of the world learns to get by with their own currencies and resources without intermediation by the West, they will recover and progress. A lot remains to be built and extracted in Russia and the other emerging countries. But the West is already built and has used all the advantages that it had in the form of market economy, democracy, education, innovativeness, competition, etc. On most of these parameters, the West is in a permanent recession that it cannot overcome, at least not before the present societal models will be totally overhauled — which will not come easy. But the good thing for the others is that instead of even trying to do anything about their problems, Western governments are throwing fuel in the fire with their massive stimulus packages. This spending will eventually sink them but at the same time keep the rest of the world afloat as other countries may keep selling their products to the gluttonous West during their own transition period. This means that Russia gets time and funds to overhaul its economy selling raw materials and energy to the Western governments that are so busy burning their heritage.

With all the debts that the West is fast accumulating, the next big thing for Russia is the inevitable acknowledgement that its finances are solid. In 2010, investors will value creditworthiness. The outcome of all this is that the standard of livings in the West and the rest of the world will eventually converge. I predict that Russia will be the big winner in the decade to come.