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. Last Updated: 07/27/2016

Mirax Takes Its Brand Of Luxury to Turkey

Leading development firm Mirax Group has taken its first step toward setting up a luxury European and North African hotel chain with the $340 million acquisition of the Sungate Port Royal Hotel in Turkey.

"We are creating a network of world-class hotels in a number of different European countries and the Sungate Port Royal Hotel is the first part of this chain," Mirax board member Maxim Temnikov said in a statement Aug 14.

"In the distant future we want to transport this brand to markets in Tunisia, Montenegro and Greece," Temnikov said.

The Sungate Port Royal Hotel is situated in Antalya, a popular tourist destination on Turkey's Mediterranean coast. With almost 2,000 rooms, the hotel complex, which features an aqua park, 14 swimming pools, 11 restaurants and a dolphinarium, can accommodate up to 3,000 guests.

Mirax is specifically looking to lure Russian tourists to the hotel. By the end of the year, the firm is planning to open representative Sungate Port Royal offices in Moscow, St. Petersburg and Kiev.

"Particular attention will be paid to Russian-speaking clients. This is because the main flow of tourists comes from Russia and the CIS," Mirax project leader Andrei Kletsko said.

Last year, around 1.48 million Russians visited Turkey, making it the most popular destination for Russian tourists, according to statistics from the Russian Association of Tourist Agencies.

The company is also set to open a Mirax Resort hotel complex in Cambodia on Sept. 1.

Mirax is not the first of the leading players on the Moscow market to look to Turkey over the past few weeks.

Earlier this month, Kazakh-backed developer Capital Partners, the company behind Moscow's recently opened Ritz-Carlton hotel, announced an enormous $1.5 billion deal to build a major hotel complex at Bozbuk on Turkey's Aegean coast.

At over 5 million square meters, the project is being billed as one of the biggest in Turkish history.

Leading architects, including Lord Norman Foster, Steven Holl and Robert Stern are working on the project, and the first phase of construction is slated to be completed in 2009.