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. Last Updated: 07/27/2016

Wal-Mart Registers Its Brands

Wal-Mart's longtime goal of entering the Russian market appeared to move closer to realization after word emerged that it has been actively registering its trademarks in the country.

Since registering its main trademarks Wal-Mart and Sam's Club in 2001, the company has tied up a total of 42 trademarks, including nine Cyrillic versions of its name and own-brands, such as Ol'Roy dog food and Simply Basic clothing, Vedomosti reported Monday.

Wal-Mart, the world's largest supermarket group, has long said it is eyeing acquisitions in Russia and has previously been linked with moves for chains Lenta and Carousel.

The retail giant seems to have learned from the bitter experiences of other foreign companies, including H&M and Starbucks.

In 2005, Starbucks regained the right to use its logo on coffee shops in Russia after a lengthy legal dispute with a trademark squatter who demanded $600,000.

"These people usually have one of two aims: Either they just want to receive money or they want to receive some other benefits, like becoming exclusive distributors for these firms in Russia," said Alexei Zalesov, head of the legal department at Soyuzpatent.

Despite foreign firms having some legal recourse, Zalesov said the situation was complicated.

"In Russia, as elsewhere, it is the first person to register the trademark that has the rights over it," Zalesov said.