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. Last Updated: 07/27/2016

Get Between the Covers

MTThe latest glossy magazine-glam restaurant tie-in is Novikov's GQ Bar.
Straight after the debut of his "democratic" Dymov No. 1 chain of beer restaurants, Arkady Novikov has swung back to the more familiar field of upmarket dining with the opening of GQ Bar.

A long time in the making, having had its deadline pushed back more than once, GQ Bar could be called the long-awaited sequel to Vogue Cafe, Novikov's first collaboration with the Conde Nast publishing house. Just as Vogue Cafe quickly became a glamorous gathering point for the capital's fashionistas and their followers, this new establishment will be expecting many a man-about-town at its doors, too.

The restaurant does not need to worry about overcrowding given its formidable size -- three rooms totaling 1,500 square meters with seating for 378 guests. After the creative concoctions served up design-wise at the restaurateur's other recently opened eateries, such as Ju-Ju and Nedalny Vostok, GQ Bar seems positively restrained. The largest room is the so-called Mediterranean hall, dressed in pale tones with large posters of GQ magazine's covers. A glass wall runs along one side and a large open kitchen sits nearby in glamorous black. The second room is Asian in theme and is similarly reserved, clad in teak with various subtle Asian motifs. The third room serves as a sleek bar.

The menu is split into three cuisines -- Mediterranean, Pan-Asian and "Russky Trend." The Russian dishes are classic recipes revamped with some modern cooking techniques and ingredients. As would be expected, the Mediterranean has a focus on seafood, while the pan-Asian is a mix of Eastern cuisines with some European elements. All the various dishes are available in every hall.

The menu has still not been finalized and the restaurant plans to add still more options, such as risottos and a tapas menu. The kitchen works until the last guest, after which a special night menu is available, presumably for any stragglers left in the bar. Prices, of course, are high, with Russian salads averaging around 450 rubles, Mediterranean salads at 700 rubles and dim sum selling for 180 rubles a piece. But then, money should be no object for a real playboy.

5 Ul. Balchug, 956-7775, 24 hours,

M. ‑Novokuznetskaya.