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. Last Updated: 07/27/2016

Believers See Red Over Cola-Cola Ads

A group of Russian Orthodox believers have accused Coca-Cola of blasphemy over a marketing campaign showing the cross and onion-shaped church domes on outdoor refrigerators, Nizhny Novgorod prosecutors said Wednesday.

Coca-Cola's local bottling subsidiary said its marketing approach was an attempt to promote Russia's culture, not offend people, company spokeswoman Yana Guskova said.

Coca-Cola is not planning to drop the promotion, she said.

A formal complaint has been lodged in Nizhny Novgorod by local residents who objected to the religious image contained inside a picture of a large Coke bottle on the side of cold drinks machines, prosecutor's office spokeswoman Irina Monakhova said. "Coca-Cola used the pictures of crosses and domes on their fridges and on their bottles, which caused particular offense, these people are saying," Monakhova said.