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. Last Updated: 07/27/2016

Magazine Closes After Prosecutors Complain

Burda Publishers is closing its popular magazine Cool only a week after the Prosecutor General's Office demanded that the publication and two other youth-oriented titles be shut down for "exploiting" teenagers' interest in sex and drugs.

Darya Samsonova, a spokeswoman for Burda Russia, the publisher of Cool and Cool Girl, which was also targeted by prosecutors, said the decision to close the magazine was not connected with the prosecutors' demand but with a sharp decline in advertising revenues.

"Cool has not been delivering its target revenues for a long time. The results of the first six months of this year also did not live up to expectations," she said by telephone Friday.

She did not provide any figures. The magazine was launched here in 1997.

Then-Deputy Prosecutor General Sergei Fridinsky demanded last month that the Federal Service for Media Law Compliance and Cultural Heritage move to close Cool, Cool Girl and Molotok, which is published by the Kommersant publishing house.

In his complaint to the agency, Fridinsky wrote that despite not being registered as erotic or advertising publications, the magazines "systematically print promotional materials with color illustrations that exploit teenage readers' interest in sex" and therefore violate laws pertaining to the media, narcotics and children.

Samsonova said Burda had no plans to reregister Cool Girl as an erotic publication or to close it. The magazine will, however, be renamed Girl, she said. Burda Russia publishes an array of weekly and monthly titles, including Playboy, Liza, and Oops!