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. Last Updated: 07/27/2016

Search Engine Popularity Rises

NEW YORK -- The number of people who use Internet search engines to find information has jumped over the last year, claiming a solid No. 2 spot behind e-mail among online tasks, a new study finds.

Of the 94 million American adults who went online on a given fall day this year, 63 percent used a search engine, compared with 56 percent in June 2004, the Pew Internet and American Life Project said Sunday.

Until recently, search and news have been neck-and-neck for the No. 2 spot among Internet tasks, said Lee Rainie, the project's director. But search had a dramatic jump over the past year to widen the gap over news, used by 46 percent of the Internet's daily population.

Use of search engines was higher among users who are wealthier and better educated, as well as those with high-speed broadband connections that are continuously on.

E-mail remains the most popular application, used by 77 percent of the daily sampled population.

Separate tracking by comScore Media Metrix finds that users averaged 24 minutes per day on e-mail, compared with less than 4 minutes for search.

The random telephone-based survey of 1,577 Internet users was conducted Sept. 13 to Oct. 14. It has a margin of sampling error of plus or minus 3 percentage points.