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. Last Updated: 07/27/2016

Boeing's New Jet Nets $4.6Bln in Sales

DUBAI, United Arab Emirates -- Planemaker Boeing revealed its first leasing company buyers of the fast-selling 787 mid-sized aircraft on Monday, announcing previously unidentified deals worth up to $4.6 billion at list prices.

Deals announced at the Dubai Air Show, which opened on Sunday, underscore the rebound in demand for new planes being seen at both Boeing and rival Airbus this year.

They are close to doubling the orders they booked in 2004, each helped by demand for more fuel-efficient models due to high oil prices.

Leasing firm International Lease Finance ordered 20 of the Boeing 787 Dreamliners, due in 2008. The deal was worth $2.7 billion and ILFC also took options on four more.

"I'm sure it's just the first in a series of orders," said ILFC president and COO John Plueger.

"The market is driving towards the 787 and that's where we are heading. I see the 787 driving the [design of the] next generation of single-aisle planes," he said.

New aircraft lessor Low-Cost Aircraft Leasing ordered six Boeing Co. 787 planes and said it was close to finalizing a deal for nine more worth a combined $1.9 billion at list prices.

"The 787 is selling so fast people can't get slots, so we are very confident in demand," LCAL founder Clive Joy said. "We will lease only 787s and we think things we are going to do on the financing side, as well as in maintenance, are going to help remove barriers to entry for airlines."

At the Dubai Air Show's opening on Sunday, Boeing landed its biggest-ever order from the Arab Gulf region from airline Emirates, which placed a $9.7 billion order for wide-bodied 777 planes.

The show is a barometer for the Gulf's burgeoning airlines sector and in its first two days has already tripled the value of business announced at the same event last held two years ago.

n European planemaker Airbus on Monday vowed to match archrival Boeing in orders by year's end, despite trailing by more than 200 planes, Reuters reported.

"We'll end the year 50-50," Airbus chief commercial officer John Leahy told reporters regarding the orders race versus Boeing."I reiterate my forecast for 200 orders," he said regarding the planemaker's newest model, the A350, due in 2010.

At the same time, chief executive Gustav Humbert said market share for its own sake was not its aim.

Humbert said: "I am not after market share at all costs."