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. Last Updated: 07/27/2016

Cendant Splits Into 4 Parts to Raise Shareholder Value

NEW YORK -- Cendant, the $20 billion-a-year company that owns the Orbitz travel web site and several hotel and real estate brands, will split itself into four separate public companies, the conglomerate said Monday.

The split, which was approved over the weekend by the company's board of directors, will occur next summer when Cendant spins off 100 percent of the equity of the three new companies to its shareholders.

One of the new companies will take over Cendant's hospitality businesses, including the Ramada and Howard Johnson brands.

Each of the other three will also focus on a single area: real estate, travel booking or car rentals. The company's leadership is hoping the change will bring value to its shareholders.

"We and our advisers believe the sum of the parts has a value in excess of our current share price," company chairman and chief executive officer Henry Silverman said in a news release.

Of the four companies to be created from Cendant's holdings, the one focusing on real estate services will take with it the largest share of the conglomerate's revenue -- about 40 percent.

With the breakup announced Monday, Cendant joins several large corporations that have recently trimmed their holdings in bids to capture investor attention.

Viacom, the media conglomerate that owns CBS and MTV, announced plans earlier this year to split its holdings into two companies, one focusing on broadcast television and the other on cable networks. Internet conglomerate IAC/InterActiveCorp also has been simplifying its profile, spinning off travel sites including, a rival of Cendant's Orbitz.