. Last Updated: 07/27/2016

One-Stop Interior Decoration Shop

For MTThe $15 million interior decoration emporium, Dream House, is expected to open its doors in 12 months on Rublyovskoye Shosse.
An ultramodern building under construction on Rublyovskoye Shosse is being called the first interior decoration emporium in Russia.

When it opens in about 12 months, the $15 million Dream House retail center plans to showcase the range of what is available at the top end of interior decoration to architects, interior designers and their clients.

"This is not a place where you buy something and load it in your car," said Darren Gorodkin, head of architectural firm Murray O'Laoire, who led the project's design team.

Gorodkin said Dream House will market designer furnishings to the capital's moneyed elite. "It's for people who know they want a Norman Foster bathroom or a Philippe Starck bathroom," he said.

The 12,950-square-meter retail center will be located on the corner of Rublyovskoye Shosse and Podushkinskoye Shosse in the wealthy western area of the Moscow region.

The Dream House project is intended to be the first in a series of similar interior decoration centers built by Igor Sosin, one of the founders of the construction and design retailer Starik Khottabych, and his partner Yakov Panchenko.

The developer and construction contractor is local company CMI.

Sosin and his team plan to start construction of a second 30,000 to 35,000 square meter Dream House inside the Garden Ring next year, said Anna Pankratova, development director for Dream House.

The design of the Dream House on Rublyovskoye Shosse suggests three different structures joined together -- one wood, one glass and one terracotta. The central glass area creates an impression of a triangular courtyard.

Because displays and wares will change infrequently, Dream House has less storage space and fewer service corridors than a conventional retail building, meaning 70 percent of the space is leasable -- or more than 10,000 square meters, Gorodkin said. Usually only 60 percent to 65 percent of total space is leasable.

"There's not a great volume of goods coming and going because most of the products are imported. You would go there to look through a catalogue and get delivery within, say, three months," he said.

The leasable units range from 50 square meters to 250 square meters, and a 550-square-meter space for an anchor tenant in the basement floor.

Natalya Oreshina, head of retail at Stiles & Riabokobylko, the local affiliate of Cushman & Wakefield Healey & Baker, said her firm has been involved with Dream House from site analysis to planning and now marketing and expects to sign leases soon.

The building has four levels, one below ground. The lower floors will have exhibition areas and on the fourth level there will be a cultural forum, which can be used for film screenings, exhibitions or private functions. Oreshina said well-known architects and designers will be invited to speak there.

The building's design calls for a bar, cafe, hydraulic-piston elevators and bridges connecting the upper floors. The 1-hectare site will have more than 100 parking spaces.

Oreshina said the building will also house a children's school for design and a library with subscriptions to international and local design magazines.