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. Last Updated: 07/27/2016

Heineken to Sell Its Local Brew

AMSTERDAM -- Brewer Heineken said it would start selling its locally brewed brand in Russia this month after a Dutch court ruled it had rightfully terminated a contract with its Russian distributor.

"Heineken has been brewing Heineken in St Petersburg since February this year and will bring the beer this month to the market," Heineken's Albert Holtzappel said Friday.

The Russian importer of Heineken, First Federation, last month launched a court case against the brewer, claiming it was not notified in time of the plan to terminate the contract. It asked the court to declare the termination invalid. The Amsterdam court rejected the claim Thursday, a court statement said.

Heineken first indicated it planned to brew in Russia when it announced its acquisition of St Petersburg-based brewer Bravo International in February 2002.

Analysts said Heineken's purchase of Bravo, Russia's fourth largest brewer, was a safe bet as they expected Russians will consume more beer every year.