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. Last Updated: 07/27/2016

Monitors Outselling Computers

A record number of computer monitors were sold in Russia last year -- even more than computers themselves, the ITResearch company said in a report.

The report spans a number of segments of the Russian information technology market, including fourth-quarter 2001 figures for the production and sale of monitors, printers, scanners and surge protectors.

In all sectors, the domestic market showed healthy sales growth. But ITResearch analysts drew particular attention to sales of monitors, which they called an anomaly. Compared to 2000, the market grew by 46.4 percent in terms of units sold, and by 63 percent in monetary terms.

In other words, not only did Russians purchase more monitors, but they opted for more expensive and better-quality models.

Samsung Electronics led in terms of sales, LG came second and Taiwan's CTX took third place, along with Russian company Bely Veter, which produces the RoverScan brand of monitors.

Samsung controls about 38 percent of the monitor market in Russia, according to data provided by the Brian Norris Association.

Bely Veter, which produced more than 100,000 monitors in 2001, controls about 9 percent of the market. While the position of the top four players is constantly strengthening, the same cannot be said of other companies. Once among the market leaders, American company ViewSonic no longer features among the top five.

ITResearch reported that in the final quarter of last year, 848,000 monitors were sold, compared with 838,000 computers.

The IDC company's data indicate the gap might be even larger and the sales figures lower. IDC Russia said only 607,000 PCs had been sold. With a portion of sales being laptops that do not require a separate monitor, sales of monitors were 1 1/2 times higher than PC sales.

"Many people change their monitors without buying a new computer," said Bely Veter director Andrei Andreyev, adding that many people such as designers and video editors use two monitors at the same time in their work.

"Modern programs, even accountancy programs, are extremely graphic heavy, but at the same time do not require a particularly powerful computer," said Roman Surgund, the senior marketing manger for the information systems department with Samsung Electronics' local branch. "Therefore, people prefer to buy new monitors rather than a whole new computer."

Sales of cheaper 38-centimeter monitors account for about 40 percent of total sales. A year before, they accounted for 60 percent. Moreover, liquid-crystal screens are enjoying stronger sales. Their share of the market has risen from 2 percent to 7 percent, which is consistent with other markets throughout the world. According to the Monitrack agency's data, the figure is about 8 percent in Europe and North America. In Russia the leader in this area is Samsung Electronics, while Bely Veter and LG share second place.

"An entire class has emerged that works exclusively with liquid-crystal monitors," Andreyev said. "It has become a businessman's accessory in the same way as a mobile phone."

Bely Veter said liquid crystal monitors account for 10 percent of their sales.

"Their popularity is growing even faster than the prices are falling, and they are falling very quickly," said Surgund of Samsung. "Over the year prices more than halved."

According to data posted on popular information site Price.ru, a 38-centimeter liquid crystal monitor costs $400.