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. Last Updated: 07/27/2016

Duma Passes Restrictions On Beer Advertisements

The State Duma passed in first reading Friday amendments to the law on advertising that would slap restrictions on beer ads.

Banned would be advertisements deemed to suggest that beer can help a person achieve a higher social status or improve his physical or emotional condition.

Images of people or animals that boost the appeal of drinking would also be forbidden.

Furthermore, advertisements could not target teenagers and would be banned from television shows and publications directed at minors or covering health, environmental and educational issues.

The Kremlin's envoy to the Duma, Alexander Kotenkov, said "aggressive advertising" for beer is directed at youth "who still have not matured," Interfax reported.

The bills also ban the use of well-known politicians, actors, cultural figures and athletes in all alcohol advertisement and forbid slogans that suggest beer is a good way to quench thirst or that it is not harmful to the health.

The new regulations envisioned in the amendments are similar to restrictions on advertisements for hard alcohol.

An overwhelming majority of 304 deputies supported the amendments, while 13 voted against them and one abstained.

The amendments were a compromise between representatives of the advertisement industry and beer producers, said Viktor Semyonov, a member of the centrist United Russia party who authored the amendments, Prime-Tass reported.

Both Andrei Loginov, the government's representative in the Duma, and Kotenkov supported the changes. They noted, however, that the amendments are likely to be revised in the next two mandatory readings.

The government maintains that there should be no categorical ban on beer advertisements but that some limitations should be introduced, Loginov was quoted by Prime-Tass as saying.