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. Last Updated: 07/27/2016

Latest in Music, Books And Video All Online

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Russian Internet dwellers have started taking advantage of the web to make everyday life a little bit easier — getting around the payment difficulties to shop till they drop online.

One of the most popular stops is the Ozon online bookstore (www.ozon.ru). Ozon, constructed much like Amazon.com, which has proved hugely successful in the West, boasts it is "one of the largest and most popular projects on the Russian Internet" and claims to have received "10,000 orders … for books, magazines, board games, DVDs, CDs and films."

The layout of the site follows the tested format of shopping baskets, checkouts and special offers. Throughout the site, a Jeeves-like character lets you know whether your credit is good. If it's thumbs up and smiles, then all's well; if it's no hands and grimaces, then I'd try another card.

For newcomers to the site, the first thing to do is register your name along with your home and e-mail address. You are then issued a user name and a seven-digit password. If you intend on doing some really serious shopping — we're talking sums of $800 — then you might want to consider signing up for VIP status, which will get you discounts of up to 10 percent.

For lesser e-mortals, Ozon's prices are hardly going to break the bank. Divided into five sections — books, video, music, software and rarities — the home page lists the picks of the day. To the left of the page is Ozon's full catalogue of goods, which you can download on a ZIP file.

The rarity section makes for interesting viewing, opening with a 1909 volume of French 19th-century poems — a steal at 2,800 rubles. In all sections, full synopses of the products are provided as well as listings of cast, authors and musicians.

When it comes to ordering and paying, Ozon takes you through the potential minefield via five straightforward steps, from your address details to methods of payment. You can pay with cash, major credit cards, via Sberbank (with a 3 percent commission) or telegram. The site says it will deliver your order inside Moscow within three days of the receipt of payment, and Ozon will send confirmation of your order by e-mail.

Although the massive number of products and subsections makes Ozon a somewhat wordy site, its victory in the e-commerce category at this year's Intel Russian Internet Awards is proof Ozon is worth having a look at.



http://www.ozon.ru ozon.ru