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. Last Updated: 07/27/2016

Internet Ad Firm Scores Double Sale

U.S. Internet ad firm DoubleClick Inc. has double-dipped into the local market this week, signing contracts with two competing local firms.

Video International Interactive, or iVI, the interactive advertising agency within Video International, announced Sunday a three-year license to use DoubleClick AdServer 4.0 technology for controlling and monitoring Internet ads. Along with hardware purchases, iVI spent $500,000 on the upgrades.

"It provides advertisers, first of all, with targeting, because the program automatically collects user profiles and tracks their behavior," said Vladimir Korovkin, Internet project coordinator at Video International.

Operations will be autonomous from DoubleClick — the company will use a Moscow-based technical support team. Round-the-clock support will work from a center slated to open in June.

iVI's main competitor, Internet Media House Russia, or IMHO, which buys and resells Internet advertising space, announced plans Tuesday to use DoubleClick's DART (Dynamic Advertising Reporting Targeting) technology for monitoring, targeting, statistics and post-click analysis. The one-year contract is for about $500,000, said IMHO vice president Yulia Solovyeva.

She said the ad market on the Russian Internet in 2000 amounted to $3 million to $3.5 million, with forecasts of $6 million for this year.