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. Last Updated: 07/27/2016

It's Time to Start Shopping




Each new season kicks off with a big dilemma for women: What to wear to be on the cutting edge of fashion? In search of the answer to this vitally important question, we peer into the constantly changing face of fashion. But despite the never-ending metamorphosis that this face undergoes, the contours of the latest 2000 spring-summer trends still peek through.


"The main slogan of the spring-summer 2000 season is color; flashes of it are everywhere and this color craziness gives rise to a strong desire to live to the fullest," said Irina Chernyak, fashion editor of Cosmopolitan magazine's Russian edition.


"So, we [fashion editors] recommend buying multicolored clothes, from the pastel tones of Benetton and Mango T-shirts ($30-$50) to something very bright in natural - not neon-ish - colors such as yellow, green, pink, violet, blue, orange and red." Dresses, skirts, tops and even pants are covered with flowers, which are as different as the prices on the new "blooming" trend: from Naf Naf ($70) through Max and Co. (near $200) to the exclusive Dolce & Gabanna. Check out the D&G style on the cover of Cosmopolitan's March issue for an example of this season's "right" look. Big polka dots will be competing with flowers this season, as well as all kinds of stripes - don't throw away your husband's old pajamas! - from moderately priced outfits at Benetton to pricey Sonia Rykiel models.


"This spring will also revolutionize the way we wear simple women's blouses: Instead of last year's buttoned up style, you can unbutton to the waist to reveal a bit of breast this season - just buy any nice blouse and unbutton it any way you can," Cosmo's fashion editor suggests.


"The great change ultimately happening in today's fashion is the switch from an imitation of medieval and 17th- to 19th-century styles and also exotic Latino and African styles to designers going back to the '80s," Chernyak noted. She feels designers found the '80s unfashionable and even irritating several years ago because that decade was too close to the hi-tech '90s. But with the dawning of the next millennium, this attitude changed.


"This is obvious in the advertising photographs of Gucci, for example, where radical punk girls with pink hair are siting among fashionable Gucci ladies," Chernyak said.


The democratic Benetton chain expresses its adherence to the '80s with disco-style T-shirts adorned with stars and shiny tops; by the way, anything shiny goes this season - even makeup.


Some reminiscences of the '70s have survived, of course, as the legacy of the "brightest" fashion period of the last century. "Such French firms as Axara, Froggy and Morgan are immediately copying and interpreting the latest trends from high fashion or ready-to-wear by Dolce & Gabanna, Gucci, Ferre, Fendi, Chanel, Gaultier and others brands. These 'cheap versions' are good to wear for one season and for those who can't go to the expensive boutiques, although the quality [of the real thing] is incomparably better," Chernyak said.


Variations on the jeans theme are endless this season with embroidery and beads, lace or "old" effects such as the dark silhouette in place of a missing back pocket (Sisley near $100). "If a woman has ideal legs, shorts and miniskirts are her pick this season," Chernyak recommends. And flounces are also in - on skirts (Sisley near $80) and peasant-style blouses with gathers (Benetton near $50) - and embroidery everywhere (from bags to shoes) are all the rage.


"Of course it's not necessary to follow all new trends and nuances, and to spend huge sums on season hits," Chernyak said. "Just choose among them anything that goes well with your figure and personality. No doubt, this season's bright colors and 'flowering' will bring you real pleasure," she said.


Morgan (Tel. 929-3324), Max and Co. (Tel. 929-3255), Benetton (Tel. 929-3217), Sisley (Tel. 929-3219), Naf Naf (Tel. 929-3163), GUM on Krasnaya Ploshchad. Open Monday-Saturday from 9 a.m. to 9 p.m.; Sundays from 9 a.m. to 8 p.m. Metro Okhotny Ryad.


Morgan, 11/19 Valovaya Ulitsa. Open Monday-Saturday from 10 a.m. to 8 p.m.; Sundays from 11 a.m. to 7 p.m. Metro Paveletskaya. Tel. 959-7230.


Axara, 6 Kamergersky Pereulok. Open daily from 11 a.m. to 9 p.m. Metro Okhotny Ryad. Tel. 292-0183.


Naf Naf, Atkyor Gallery, 16/2 Tverskaya Ulitsa. Open daily from 11 a.m. to 9 p.m. Metro Pushkinskaya, Tverskaya. Tel. 935-7782.


Froggy, Underground passageway at Metro Pushkinskaya. Open daily 11 a.m. to 8 p.m. Tel. 200-3577.


Benetton (Tel. 737-8397), Sisley (Tel. 737-8572), Mango (Tel. 737-8570), Okhotny Ryad Trade Complex, 1 Manezhnaya Ploshchad. Open dailyfrom 11 a.m. to 10 p.m. Metro Okhotny Ryad.