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. Last Updated: 07/27/2016

Runet.com Makes Its Web Debut

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Another player has entered the growing club of Russian web portals with the debut of Runet.com.

The portal started business a week ago and already has 1,500 registered users, making it No. 10 on List.ru’s TopList rating of 225 portals.

Runet.com used the well-known Internet company ChinaDotCom as a model and offers three main services — the design and construction of web sites, web hosting and Internet advertising, said Yekaterina Shapochka, marketing director for Runet.com.

Runet.com also serves as a news site covering politics and culture and offering columns, reviews, photos and announcements.

The site operates in cooperation with the Big Five consulting firms — Ernst&Young, Arthur Andersen, PricewaterhouseCoopers, KPMG and Deloitte & Touche, said Shapochka.

"Up until now, there was a difference between companies making back-office decisions and companies making web decisions for the business of customers. Runet.com offers these services in a way that makes our offer unique," said Dmitry Popinako, Runet.com vice president.

In cooperation with Intermedia.ru, the site began another project, Biletik.ru, which books and sells tickets to cultural and entertainment events.

In its first week, the site sold 250 tickets, according to Shapochka.

However, some analysts are downbeat on the future of such Internet sites due to a lack of interest.

"It is groundless for such companies to expect such success when there are only about 2 million more or less active Internet users in Russia," said Andrei Braginsky, a telecoms analyst at Renaissance Capital brokerage.

Yevgeny Boyarov, investment manager at United Financial Group, said Runet.com differs little from other similar portals and the site’s design is quite average.

Boyarov also said the name Runet was a bad choice because it is impossible to register such a well-know name as a brand.

Nonetheless, the project Biletik.ru is interesting, he said.



http://www.runet.com Runet.com

http://www.Intermedia.ru Intermedia.ru

http://www.Biletik.ru Biletik.ru