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. Last Updated: 07/27/2016

TV Banking Launched




LONDON -- Global banking group HSBC Holdings PLC says its British unit plans to launch the world's first full-scale digital television banking venture next week, which it said would help cut costs and protect market share.


HSBC and British pop star Martine McCutcheon launched the digital television banking venture Wednesday under a blaze of television lights in a studio.


Analysts and journalists sat like a chat show studio audience as McCutcheon perched on a couch with a remote control and went through a trial run of checking a bank balance and then paying a bill using digital television.