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. Last Updated: 07/27/2016

Soda 'Pop' the Next Big Thing?

What some pop stars lack in taste, they make up in flavor. Witness Khit Sezona, the new line of soft drinks from the Spaso-Borodinskiye beverage makers honoring some of Russian pop's biggest names. But if Hi-Fi's sharp vocals and techno sounds suit their "Mixed Citrus" blend, then Andrei Gubin's sentimental voice and tunes should be vanilla rather than the "Tonic-Lime" that bears his name. A black tea drink goes to Alyona Apina and Murat Nasyrov and their hit duet, "Moonlit Nights." Real Records has been the consultant behind the project; a new flavor dedicated to Mikhei & Dzhoumandzhi, whose "Where" is topping the charts, is the next debut. It seems like pop stars will do anything for attention. It wasn't long ago that Vladimir Presnyakov and Irina Saltykova were putting their pictures on a new condom brand.

- Yulia Savelyeva