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. Last Updated: 07/27/2016

Blue Computer on Sale

IRVINE, California -- eMachines Inc., a maker of bargain-priced computers, has launched a translucent blue PC, but denied it would be a knockoff of Apple Computer Inc.'s highly successful iMac.

The new "eOne" wraps an Intel Celeron 433 megahertz chip and a 38 centimeter monitor in a "cool blue" transparent casing, with matching keyboard and mouse, for $799, eMachines said. It hit Circuit City stores Friday.

Although Irvine-based eMachines made no reference to Apple, the product shares traits with the iMac, whose sleek all-in-one design and teal blue coloring made it a hit with consumers.

eMachines chief executive Stephen Dukker denied his company's product was an iMac knockoff, saying the eOne picked up on a trend in the electronics industry to make devices transparent and colorful.