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. Last Updated: 07/27/2016

Yulia Savelyeva's Naked City

The celebrity gossip meter was rather quiet on the Moscow front this week, but Madonna, the international superstar and occasional subject of scandal, managed to get a few tongues wagging. This week Max Factor launched its Golden Line of cosmetics, using Madonna as its "face."

Adorned with Julienne MacDonald's cosmetics and topped with a crown by Philip Tracy, Madonna gave Moscow's elite something to talk about. And four of Moscow's prominent personalities - all men who have some connection to the show or beauty business - decided to share their views about the new Madonna campaign.

Fyodor Pavlov-Andreyevich, the director of Face Fashion - a public relations and modeling agency - saw the merger as an alliance between a world famous singer-actress and makeup for the masses. "Madonna herself has such a grand personality that her image can decorate everything that ever existed," he said. "I love Madonna. I see her as a woman running before a train, but she is never knocked down."

Anzor Kankoulov, editor-in-chief of OM magazine and a big movie fan, said he did not care for Madonna's vulgar pre-Evita images, but praised her latter-day transitions to a more elegant and glamorous style. The present MF campaign is a great advertising coup, as Madonna is always an icon of imitation. At the same time, Kankoulov believes that stars with icon status should steer clear of all advertising campaigns.

Anton Lange - who as a photographer for Playboy magazine is a specialist in women's beauty - was less critical of Madonna. He called her a cool baba, or woman, who has achieved everything on her own. "I was taught in school that Lenin was also such a man [who achieved everything on his own], so for me Madonna is a modern-day Lenin." One thing that Lange does not understand, however, is why Madonna - with all her money and popularity - agreed to advertise for MF. "I admire the people from the Max Factor marketing department, who magically got her to agree."

As an artist, Grigory Ostretsov appreciates Madonna for being open to new aesthetic styles. "She is always in search of a new look," Ostretsov said, adding that he "always loves any woman in a crown."

Whether in a crown, running before a train, or as a modern-day Lenin, Madonna is certainly admired by the men of Moscow.