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. Last Updated: 07/27/2016

Mobile Phone Firm Slashes Prices Up to 75%




The battle for Moscow's mobile telephone market heated up Tuesday as Moscow Cellular Communications announced it was slashing prices on calls by 30 to 75 percent.


Tariffs on personal calls are being cut 30 percent and roaming prices are being slashed by 50 to 75 percent, company officials said.


"We knew that although our network had a great reach from Kaliningrad to Vladivostok, it was also more expensive than [rival] Beeline's one," said MCC developer Tatyana Yurovskai, explaining the decision to cut roaming rates.


In addition, MCC said it is introducing a "talkative" tariff that charges customers per call. A call of up to 10 minutes costs 60 cents, and the next 10-minute block costs another 60 cents.


"We've been monitoring calls and found out that a general conversation lasts no more than 10 minutes," said Alexander Eskov, MCC's deputy general commercial director.


He said the offer was a bid to boost the number of individuals and families subscribing to MCC. Of its 90,000 subscribers, about 30 percent use a special family plan.


Not to be outdone, another leading cellphone provider, Beeline, said Tuesday that it would unveil a new program Monday. Company spokesman Mikhail Umarov refused to disclose the new offer, saying only that it would be something the market has never seen before.