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. Last Updated: 07/27/2016

British Ice Cream Probe

LONDON -- Britain's ice cream industry will be investigated by the Monopolies and Mergers Commission due to continued problems with competition in the supply of impulse-buy ice cream, the Office of Fair Trading said Tuesday.

The decision to look into the entire industry follows an MMC report in July into the distribution system operated by market leader Birds Eye Wall's, owned by British-Dutch consumer products group Unilever PLC.