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. Last Updated: 07/27/2016

Coke Woos Arabs

n DUBAI, United Arab Emirates -- U.S. soft drinks giant Coca-Cola Co, long shunned in the Arab world for doing business with Israel, is targeting a leading share in the Arab market within three years, a senior official said.


Coca-Cola Middle East division president Sandy Allen said in an interview with an in-house magazine that the company's immediate task was to capture 40 percent of business in the Middle East.


"We have to attain critical mass in our key markets. In my book that means over 40 percent of market share," the magazine, Newsline, quoted Allen as saying.