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. Last Updated: 07/27/2016

Ice Idol Touts Own Cologne

While Russian sport stars may be playing on American soil, they would like to leave a little essence of themselves back home.

Sergey Fyodorov, who left Russia's Spartak hockey team three years ago to play for the Detroit Red Wings, will now be the symbol for "91" -- a new eau de cologne manufactured by the French company Paris Elysees.

Fyodorov, 26, who was named best player for the U.S. National Hockey League in 1994, told a press conference Friday that the money from the new perfume would support youth hockey.

Fyodorov's picture is featured on bottles of the cologne, which is named for his jersey number and due to hit the market in August.

"I hope the image of Sergey Fyodorov, a real Russian man, will influence young people to go to sports instead of simply running on the streets," said Gelani Tovbulatov, vice president of Spartak, which is a project backer.

Asked why a French company was named to produce a symbol of Russian hockey, Tovbulatov said negotiations took place with Russian perfume companies but no deal was reached.