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. Last Updated: 07/27/2016

Soccer's Going Rate

ZURICH, Switzerland () -- The world broadcasting rights to soccer's World Cup in 2002 and 2006 have been awarded to a Swiss-German joint venture for a total of $2.2 billion.

Soccer's world governing body FIFA said Wednesday the Sporis/Kirch company was granted rights to the 2002 World Cup for $1 billion and the 2006 Cup for $1.2 billion.

The 2002 competition will be staged in Japan and South Korea. The site of the 2006 Cup has not been decided.

The Kirch group is controlled by German media mogul Leo Kirch. Sporis Holding AG is the holding company for the Lucerne, Switzerland-based ISL Group, which executes the marketing rights for FIFA. The rights awarded are worldwide, except for the United States, which is marketed separately.