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. Last Updated: 07/27/2016

OD Sparks Heroin Run

NEW YORK () -- News that a rock musician died from an apparent heroin overdose had other drug users flocking to buy the brand that killed him, police said.

Demand for heroin known as Red Rum -- "murder" spelled backward -- rose this weekend on Manhattan's Lower East Side after the death of a backup keyboard player on tour with the band Smashing Pumpkins, police said.

Jonathan Melvoin, 34, a keyboard player hired for the band's world tour, was declared dead Friday morning from a heroin overdose. The band's drummer, Jimmy Chamberlin, 32, who was with Melvoin in New York's Regency Hotel when he overdosed, has been charged with criminal possession of heroin.