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. Last Updated: 07/27/2016

New BBC Radio Show Targets Russians With Disposable Cash

A new BBC radio series is targeting what might seem like a small audience: average Russians with extra cash on their hands.


But there are more of them than commonly believed, the British Broadcasting Corp. says, and it aims to help them dispose of their disposable income wisely.


"Despite the difficult situation in the economy, more than a quarter of Russians have extra money on their hands," said Tim Williams, producer of "Us and Our Money," which will begin airing April 8 on Radio Russia.


"We shall tell them how to benefit and how to make the right choices," he said.


Hosted by popular Russian actor Yevgeny Vesnik, the 10-part series will air at 8:10 p.m. Mondays and 2:20 p.m. Thursdays.


The program is tailored to a general audience, including housewives and pensioners, and will offer advice on managing personal income, protecting it from inflation and making wise investments.


Part of the BBC's "Marshall Plan of the Mind" project, the program is sponsored by the British government's Know How Fund, which was set up to support democratic and market reforms in former communist-bloc countries.


It is among a series of educational radio and television projects designed by the BBC for audiences in the former Soviet Union.


One weekly program, "How Business Operates," has been aired by Radio Russia for five years.


The latest project fits the Know How Fund's mandate to "support the development of a market economy and political and democratic reforms in Russia," said David Moran, head of the fund's section at the British Embassy in Moscow.


"One of the ways to do this is facilitating the dissemination of information so that people themselves could make decisions about personal finances," Moran said.