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. Last Updated: 07/27/2016

New Ads Aim to Conk Out Boxing

LONDON -- The pictures on the screen were of "conkers," the children's game of bashing chestnuts together until one breaks. The sounds were those of a boxing match.

The British Medical Association, or BMA, on Wednesday introduced a new anti-boxing advertisement using pictures of damaged conkers to illustrate what boxing does to the brain.

The 60-second black-and-white film is shot in silhouette with the sound effects and commentary of a boxing fight. At the end, one of the conkers falls and turns into a brain.

The cinema commercial is the latest move in the British Medical Association's 14-year campaign to ban boxing.

The film is meant to be a health warning so that spectators understand what is really going on in a fight, Dr. Vivienne Nathanson told journalists.

"You see cuts on the face. That is not the significant damage. The significant damage is invisible," she said.

Former world featherweight champion Barry McGuigan, who is the chairman of Britain's Professional Boxers Association, said the advert was "typical of the small minority on the BMA who are anti-boxing.