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. Last Updated: 07/27/2016

Apple Cuts Prices for Power Macintosh Line

PALO ALTO, California -- Apple Computer Inc. has announced cuts in U.S. prices of its Power Macintosh personal computers by as much as 30 percent to make the machines more competitive with those from rival PC makers.


The price cuts, which went into effect Saturday, are part of Apple's effort to make its machines as attractive as so-called Wintel PCs based on Intel Corp. microprocessors running Microsoft Corp. Windows software.


Apple, based in Cupertino, California, said Thursday it planned to reduce the price of its high-end Power Macintosh 9500/200 to about $4,200 from $4,900.


The price of the entry-level Power Macintosh 7200/120 business machine would be cut to about $1,600 from $2,300. The price reductions range from 9 percent to 30 percent.


Apple can afford the price cuts because it has reduced its costs significantly since a restructuring effort began nine months ago, said Byran Longmire, a Power Macintosh product manager at Apple.


Apple's computers have traditionally been priced higher than PCs made by companies such as IBM and Compaq.