. Last Updated: 07/27/2016

Apple Bites Into Cyber Cafe Market

LOS ANGELES -- Apple Computer Inc. has announced what it hopes will be a chain of restaurants where customers can rove the Internet and play video games while sipping cappuccino.

Plans for the Los Angeles Apple Cafe were unveiled last Tuesday at a reception at the Museum of Television and Radio in Beverly Hills. No site has been chosen for the cafe, expected to open next year. Apple hopes for future sites in New York, London, Paris, Tokyo and Sydney, Australia.

Unlike most "cybercafes" that provide Internet hookups and coffee, an Apple Cafe will offer videoconferencing, CD-ROM games at every table and a full menu, company officials said.

"We're trying to combine the best of both worlds,'' said John Holtzman, Apple's senior director of worldwide brand marketing. "You have a wonderful atmosphere ... sort of a cybercafe for the rest of us.''

The cafes also will sell Macintosh software and rent private, members-only rooms.