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. Last Updated: 07/27/2016

IOC Moves To Limit Marketing

LAUSANNE, Switzerland -- No more official Olympic TV game shows. No more street vendors turning the games into a giant bazaar. No more marketing free-for-all.

Alarmed by excesses in Atlanta, the International Olympic Committee says it will tighten its rules to keep the games from being degraded by unchecked commercialization and "junk merchandising."

The IOC sells its own official corporate sponsorships and has rules on marketing, merchandising and advertising of the games.

The IOC's top marketing official, Dick Pound, accused Atlanta's municipal government of undermining the games by allowing vendors to turns parts of the city center into a junk market.

"Based on this recent experience, we will take a look at the host city contract to deal with the ability of a host city to ambush the local organizing committee," Pound said.

Pound assailed Atlanta organizers for making licensing deals with "a number of products which didn't do much good for the Olympic image," citing in particular Atlanta's "official Olympic game show category" -- which went to "Wheel of Fortune."