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. Last Updated: 07/27/2016

McDonald's Unveils Plans For Mac Attack on Ukraine

KIEV -- McDonald's plans to open six restaurants in Kiev in the first quarter of 1997, becoming the first Western fast-food franchise to operate in Ukraine.


Within a year of its debut in the Ukrainian capital, the U.S.-based company plans to open 12 more restaurants in the Black Sea port of Odessa, the western city of Lviv, the central city of Dnipropetrovsk, and the eastern cities of Kharkiv and Donetsk, said Peter Hnatiuk, a Ukrainian-American whose firm, Ukrainian Management Consultants, is preparing the entry of McDonald's into the Ukrainian market.


McDonald's has already appointed a country manager for Ukraine, Karl Fritz, the company's former chief financial officer for Eastern Europe, Hnatiuk said. Fritz is currently stationed at the company's Central European headquarters in Vienna, and will come to Ukraine on a permanent basis later this year, he said.


A recent report in McDonald's internal staff magazine said Ukraine has long-term potential for 50 restaurants. Outside of Kiev, the company plans mainly drive-through restaurants, the report said.


Hnatiuk said McDonald's will hire about 1,000 employees in 1997. The hunt is on for a chief accountant, a purchasing manager, and a quality control manager.


Hnatiuk said he has eight staff members meeting city officials, realtors, potential suppliers and other possible business partners.


A high-ranking delegation from the Vienna office is due next month, and will announce clearer plans, he said.


McDonald's has expanded rapidly throughout Eastern Europe. The first McDonald's in Moscow opened more than five years ago.