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. Last Updated: 07/27/2016

Youth Paper For Petersburg

A color monthly newspaper, printed in English and Russian, has hit the streets of St. Petersburg, promising to put the young and trendy in touch with what's going on in Russia's second city.

"There are a lot of things happening in St. Petersburg, but people just don't know about them," said Risto Majaniemi, editor in chief of the new publication, Pulse.

"Pulse is a high-quality publication with lots of color targeted at young people with money who like going out and who are interested in popular culture."

With a circulation of 150,000 a month -- 40,000 in English and 110,000 in Russian -- the tabloid newspaper will be distributed free.

The paper's first issue -- printed in Finland -- was launched Thursday and has a strong emphasis on local events, culture, arts, cinema, music and fashion.

Working with a mixed team of Russians, British and Americans, Majaniemi comes from Finland's popular Radio Mafia music station.