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. Last Updated: 07/27/2016

Elle Starts Czech Edition

PRAGUE -- The French high-fashion magazine Elle will launch a Czech-language edition in April, making it the first international women's magazine to be published in an Eastern European language, the edition's publisher said.

"Prague is the center of the new emerging cultural scene in Central Europe. As far as the market goes, it's prime," said Antonin Herbeck, editorial director of the Czech edition.

Elle, first published in France in 1945 and now owned by Hachette Filipacchi Presse, expects to begin with a print run of 40,000 of the monthly to add to the magazine's 18 foreign editions worldwide.

"When it comes to reader awareness, I think the Czechs are really quite fashion-conscious, they do try to buy the best they can get," Herbeck said. "They spend a large proportion of what they earn on fashion."

Average monthly wages in the Czech Republic are 5,585 crowns ($184), according to the state-run Statistical Bureau. The Czech Elle will have a cover price of 75 crowns ($2.47).

The company estimates 4 million people buy the international editions every month. The Czech edition is intended to provide a forum for budding local designers, as well as insights into fashion, beauty and cultural trends abroad.