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. Last Updated: 07/27/2016

Chauvinist? Not us, Cecco Group says

The article in your July 21 issue entitled "Cultural Chauvinism on TV" was a great surprise to us. The Cecco Group is portrayed as an invading army of Philistines attempting to replace worthy Russian productions like "Kvartira" with reruns of "The Streets of San Francisco". Nothing could be further from the truth.


We are admirers of "Kvartira" and the few innovative Russian programs


like it.


If Russian producers made more of those shows and fewer programs involving talking heads or lip-syncing music groups, watching TV in this country would be a far more enriching experience.


However, Cecco is first and foremost in the business of supplying the long-suffering Russian television audience with programming they want to see, not the programming that culture czars think they should watch.


Our formal and informal surveys indicate that family dramas like "Beveriy Hills 90210", economic self-help shows like "Growing A Business",


documentaries like "American Chronicles" and top-flight movies like the Martin Sheen picture "Da" are exactly what Russian viewers want.


After all, giving people what they want is both good business and good politics.


If "Americanization" is defined as the introduction of diverse entertainment options and free market principles to Russian television, then The Cecco Group and our Russian partners are proud to be a part of it.


- Mark Slater Supervising Producer The Cecco Group