Articles by Prof. Bodo B. Schlegelmilch



The MBA in 2020: Will There Still Be One?

  • 16 November 12
  • International Marketing Management at WU Vienna, Austria
Recently, the MBA degree has been subjected to intense criticism. There are those who question its very existence and assert that MBA programs are unable to supply employers with the skilled and knowledgeable recruits they need. Others blame the shareholder perspective of MBA programs for the financial crises, or view MBA programs as being complicit to the financial crises. Finally, there are calls for a major retooling of the contents of MBA programs to meet the requirements of the rapidly changing business environment.