Articles by Sergei Rybak



Local Agency Wins Global Ad Tender

In what is being billed as big step toward the big time for Russian advertising agencies, a small Moscow firm has won a worldwide tender to create ads for South Korean electronics giant LG.

Alcohol Raises Pepsi's IQ

PepsiCo is hoping to tap Russia's promising alcoholic cocktail market with its vodka and juice IQ drink.

Russian Firms Fuel Ad Bonanza

Local firms were the motor behind a 51-percent increase in the growth of the Russian advertising market.

Whisky Brand Walks Around the Ad Law

Local alcohol makers and importers may have found a quick-witted, albeit misleading, way to skirt Russian advertising legislation.

3-D Movies Returning to Moscow

This winter Muscovites will be able to don a pair of specialized goggles, shell out a hefty wad of rubles, and watch a movie in 3-D.

Investor Aton Slams Tver-Pivo Beer Sale

Investment group Aton is crying foul after it paid $1.5 million for a 40 percent stake in the Tver-Pivo brewery and the brewery turned around and sold off its prize asset.

Viacom to Build Russia's Largest Movie Theater

Viacom is planning to open a network of large movie theaters in Russia, beginning with what the international telecommunications giant says will be the biggest multiplex in the country.

Interbrand: Russian Firm Is a Fraud

An announcement last week that the Interbrand Group had opened a Moscow branch has been deemed a fraud.

Are Cigarette Companies Padding Their Numbers?

While tobacco consumption has remained the same so far this year, tobacco production is on the rise.

U.S. Major Hits Local Ad Market

U.S. outdoor advertising company Clear Channel is set to hit local billboards after buying stakes in European companies with businesses in Russia.

Lebedev Studio Brings Home Cannes Cyber Lion

Moscow's Artyom Lebedev Studio has become the first Russian company in three years to win an award at the prestigious International Advertising Festival in Cannes, France.

Lobbyists Take Fire Out of Bill On Tobacco

The State Duma last week approved the second reading of a cryptic law ""On reducing tobacco smoking.""

Advertising Industry Nears Pre-Crisis Level

Russia's largest advertising agencies showed strong profit growth last year after a rough post-crisis 1999, according to the latest ratings by Advertising Age.

Court Rules 'Oblomov' Can't Be Trademark

In a case that has attracted the attention of cultural heavyweights, state patent agency Rospatent has canceled the registration of the Oblomov trademark.

Ministry: Age of Street Marketers Must Be 35

  • 17 April 01
  • Staff Writers
The Anti-Monopoly Ministry is cracking down on promotional activities for tobacco and alcohol by restricting marketers to only using women and men over the age of 35.

Beer Ad Has Solodovs Frothing

A storm of attention has been unleashed to the surname of Solodov: Over the last week billboards have popped up all over the city sporting the slogan, ""Solodov, I want you!""

Ochakovo to Spend $140M to Up Beer Production

The Moscow-based brewery Ochakovo last week said it would invest $140 million in two projects in Central Russia to expand production.

Baltika Cigarettes Stubbed Out

After five months of legal wrangling, a Moscow court Tuesday finally bottled up a local tobacco company's bid to sell cigarettes under the name and logo of top brewery Baltika.

Beer Drinkers Go Plastic to Save Cash

Ireland is known for its pubs, and Germany for its Oktoberfest, but Russia stands out for the structure of its beer market: here, beer is increasingly being bottled in plastic.

Court Bans Alcohol Ads on Billboards

A Moscow court last week banned the advertisement of alcohol on billboards, putting an end to a drawn-out struggle between the government and ad agencies.

British Formula-1 Firm Inks City Hall Deal

Local racing enthusiasts were revved up after City Hall struck a deal with British design company TWR Group that should steer Moscow onto the prestigious Formula-1 circuit.

SUN Takes Wimm-Bill-Dann to Court

A Primorye court has ruled that all decisions made at a disputed meeting of shareholders of the Vladivostok-based brewery Pivoindustria Primorya are to be suspended.A Primorye court has ruled that all decisions made at a disputed meeting of shareholders of the Vladivostok-based brewery Pivoindustria Primorya are to be suspended.

Snack Sales Up as Beer Sales Boom

This year the manufacturers of chips and crouton-like sukhariki have made a breakthrough. The AMER Nielsen marketing agency says snack sales are up 47 percent from last year.

Dairies Lock Horns Over 33 Cows

Two dairies are caught in a fierce fight for the rights to the popular brand name 33 Cows (33 Korovi), inspired by Russia's version of the film ""Mary Poppins.""

Wimm-Bill-Dann Scheme Snubbed

Wimm-Bill-Dann is not milking its Molochniye Reki dairy deal for all its worth Ч and itТs starting to get nervous about its market share.

Wimm-Bill-Dann Scheme Snubbed

Wimm-Bill-Dann is not milking its Molochniye Reki dairy deal for all its worth Ч and itТs starting to get nervous about its market share.

Baltika Incensed at Parasitic Smokes

Baltika is facing a new challenge: A brand of cigarettes also called Baltika.

Foreign Firms to Make Juice Locally

The customs regime has forced the German company Glocken Gold and Latvian producer Gutta to spend a combined $10 million to build their own juice factories.

Wimm-Bill-Dann Buys Far East Brewery

Wimm-Bill-Dann said Wednesday it had paid $4 million for a controlling stake in a Vladivostok brewery.

Pepsi Subsidiary to Produce Potato Chips at Local Plant

After a two-year break PepsiCo holding is moving ahead with plans to produce its potato chips locally.