Articles by Paul Chadderton

An 'Odd-Looking Beast' With a Powerful Engine

Renault Launches Venture

Renault's 'One-Box' Scenic Making a Splash

A Solid Show From Motor City

Exploring the New Ford Explorer

Beefing Up Bond's Car

Toyota's New Picnic Targets Families

Ford Set to Introduce New Galaxy Van

Opel's New Mini-Van: A Promising Latecomer

Ford's New Ka Could Create a Mini-Revolution

Suzuki's Wacky, Not-So-Wonderful New X-90

A Pretty Little Roadster With Serious Power

Primera EQ: A Japanese Car With Euro Style

New Dawn Offers Smooth, Sumptuous Luxury

Peugeot, Citroen Pair Up for Supermini Fray

Opel Revives Launch of Vectra Coupe

Sensible Swedes Take Bold Step With S/V40

Once a car maker has established an image, it's very difficult to change. Even if the manufacturer wants to shift the market position of its products, the is no guarantee that customers will be convinced -- indeed, there is every chance they will desert the marque in search of that which they previously found satisfactory. Volvo is one of the rarities -- a car maker which is bucking the trend. Yes, the safety reputation remains, and always will, but from there on in, it's all change. The process that started with the 850 has moved forward once again with the new S40 saloon and V40 ""touring"" station wagon. Competing in the increasingly fiercely fought upper-medium sector of the market -- that's slightly posh family cars in the real world -- the two cars are more than just another product for Volvo. ""These cars represent one more step in our aim to become the world's most desired specialist car maker,"" explained Richard Snijders, senior product manager for Volvo Cars.

Fruits of 'Globalization': Fiat's Brazil-Built Palio

Mercedes Stationwagon; Ford's Secrets Revealed

Down Memory Lane With New Jaguar, Beetle

The Paseo: Cheap, but Not Quite Cute Enough

The Grand Cherokee: Move Over, Land Rover

fiat's tipo replacements garner top award

Audi's Dynamic Duo: '90s Technology, '50s Feel

Ford's Future: Car Phoning With a Difference

The New Rover 200 Boasts Curvacious Styling