Articles by Andrew Martin



Coke Returns as a More Spritely Buyer

  • 28 May 07
  • NEW YORK TIMES SERVICE
Walk through any room of the sparkling New World of Coca-Cola museum here and you get a sense of the unusual purchase Coke has on the American imagination. With a huge, glowing Coke bottle beaming from its roof, this $96 million museum includes a mini-bottling plant, interactive gadgets and a short movie about collectors of Coke memorabilia.