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Business Books

WWW.SSERUSSIA.ORG

The latest books in translation from the Stockholm School of Economics are helping to bring Western know-how to the local market.


Will & Vision (Volya i Videniye)
by Gerard Tellis, Peter Golder

The revolutionary study that debunks the myth of pioneering advantage and reveals the real drivers of enduring market leadership.

Influential business professors Gerard Tellis and Peter Golder draw powerful and surprising conclusions from their years of in–depth research on market entry and new product markets. Case studies of market leaders along with analyses of archival reports written as close as possible to when events actually occurred–show how the five key drivers have remained remarkably similar from the nineteenth century to today. And, most important, they show how firms today can follow the examples of long–term market leaders to seize substantially greater market share regardless of the cost or complexity of their products.


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Working Identity (Obretaya Ya)
by Herminia Ibarra

In this powerful book, Herminia Ibarra presents a new model for career reinvention that flies in the face of everything we've learned from "career experts." While common wisdom holds that we must first know what we want to do before we can act, Ibarra argues that this advice is backward. Knowing, she says, is the result of doing and experimenting. Career transition is not a straight path toward some pre–determined identity, but a crooked journey along which we try on a host of "possible selves" we might become.

A call to the dreamer in each of us, Working Identity explores the process for crafting a more fulfilling future. Where we end up may surprise us.


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Top Down (Sverkhu Vniz)
by Harold Leavitt

In this refreshing and deeply grounded exploration of modern hierarchies, organizational behavior expert Leavitt explains what has driven the disconnect between current management theory and the realities of working life. More important, he looks at how this disconnect affects today's managers, who struggle to operate democratically within results–driven, authoritarian hierarchies.

Top Down explores how innovative movements, from participative management to analytic management to "hot groups," have changed hierarchies. This book also shows how modern "manager/leaders" can cope with the conundrums they face in today's hierarchies.

A lively, "get real" examination of the true state of today's workplace, Top Down is a level–headed guide to building productive, innovative organizations that are also fulfilling places to work.


WWW.SSERUSSIA.ORG

Marketing Places Europe
(Marketing Mest)
by Philip Kotler, Christer Asplund,
Irving Rein, Donald Haider

Europe is full of communities vying for jobs, tourists and investors. Places, like products and services, now need to be marketed and marketed well. Market forces keep changing and there is no room for complacency. By treating places as businesses and applying strategic marketing and communication strategy, Marketing Places Europe offers a winning prescription for place–sellers — business and public officials — to bring prosperity and competitive edge to their communities and shows place–buyers (investors, residents and visitors) how to identify the right locality for their needs. How can we create stronger and better communities throughout Europe–Marketing Places Europe helps Europe's decision–makers to adopt a strategic marketing plan to build a better future.