Winner
MTS

The mobile phone operator has been implementing a federal socio-educational project called "The Web for All Ages" for two years now, training older people to use the Web with the company's own employees and volunteers. Training is carried out based on an educational program developed by experts at MTS Internet Development Fund and the Faculty of Psychology of Moscow State University for the elderly. In just seven lessons, you can learn about navigating and searching for information on the Internet, how to use e-mail and social networking, Internet banking, e-commerce, etc.

In Moscow, by the end of October 2014, more than 3 thousands people had acquired such important skills on using the Internet. Since 2013, MTS has been conducting the project in Russia's regions (in Samara, Obninsk, St. Petersburg, Tula, Kirov, Perm, Kemerovo, Amur, Kamchatka, Sakhalin) and Belarus. In 2014, courses were opened in Tatarstan as well. In total, more than 5 thousands people have taken part in the training program "The Web for All Ages" in Russia throughout the existence of the program. Knowledge has been shared by more than 100 volunteers, employees of MTS and its retail network.

"Eksmo" and "LitRes"

"A Million for Good Deeds" is a joint charity project by publisher "Eksmo" and the "LitRes" online store of e-books. The project's goal is to collect 1 million rubles to distribute among the largest charities in various categories. The project's main difference from other charity auctions is that that users are given the opportunity to do good deeds and to decide who the money goes to.

The project is conducted from Oct. 1 to Dec. 15, 2014, with 6 percent from the sale of each "Eksmo" book transferred into a piggy bank for donations. The publishing house and online store cooperate with the largest funds, such as the World Wildlife Fund, donations to which will help save forests, and also the "Naked Heart" foundation, which provides assistance in building new playgrounds. The distribution of the final amount will occur before Dec. 31, based on the users' selections, displayed in the statistics on the project's page.

Otkritie Bank

In the summer of 2012, the Otkritie financial corporation acquired the rights to the use of cartoon characters from "Yozhik v Tumane," or "Hedgehog in the Fog," from their author, artist Yury Norshtein. The corporation announced that it would use the famous image created by Norshtein to promote banking cards. Marketers were skeptical about the commercial prospects of this idea. However, it soon became known that Otkritie connected "Hedgehog in the Fog" to a charity program: all payments made using this "Good Deeds" card with the image of Norshtein's characters provide charity donations to the Vera (Faith) hospice fund, with 0.3% of each transaction made using MasterCard Standard being donated, and 0.5% from all payments made using MasterCard Platinum. The program runs for two years, during which time Otkritie has donated more than 3.5 million rubles to Vera.

Megafon

In 2011, Megafon became a general partner of the Russian Paralympic Committee and invested 72 million rubles in the development of Russian sledge hockey. Thanks to the company, the most modern equipment was acquired, preparatory training was held, as well as tournaments. At the 2014 Paralympics in Sochi, according to head coach of Russia Sergei Samoilov, the Italian team even borrowed a sledge hockey stick from Russia: "They have the most modern sticks, weighing only 125 grams, which is lighter than other models, and it is crucial to the game." With the help of Russia's hockey stick, Italy defeated Korea. And Russia's national sledge hockey team made it to the final of the Paralympics and won a silver medal. According to Samoilov, "such quick and qualitative progress of our team would not have been possible" without the sponsorship of Megafon for four years.

The events of the Paralympics and the Olympics in Sochi could be followed using a free mobile application, "Look +" developed by MegaFon and available to subscribers of all operators. According to the company, about 40,000 people across the country used this app to watch matches of the Russian sledge hockey team.

Severstal

In February 2014, a meeting of the State Council was held in Cherepovets, titled "State policy in the sphere of motherhood, childhood and family." The meeting was led by the general director of Severstal, Alexei Mordashov, who discussed the results of the company's social program "The Way Home." The goal of the program was to comprehensively prevent child abandonment and child neglect. Severstal not only allocated funds for professional services (lawyers, psychologists, physicians) for families and children in difficult situations, but the company also coordinated the efforts of all government services, scientific and methodological work in this area. In Cherepovets since the launch of the program in 2006, five orphanages out of 10 were closed because they simply became unnecessary, with 360 of the total 550 children having found new families.

In 2009, with co-financing from the government of the Vologda region and Moscow's Fund for Children in Difficult Situations, the program was launched throughout all the regions. Since 2011, it has been operational in all the cities where Severstal has a presence: Balakovo, Veliky Ustyug, Vorkuta, Kostamuksha, Olenegorsk and Volgograd. At the meeting of the State Council, Mordashov expressed the hope that this experience could be used in other areas.

Transaero

The airline launched the charity project "Flight of Hope" together with the "Life Line" fund in November 2013. "Flight of Hope" allows passengers to make a donation to the treatment of children suffering from serious diseases of the heart, brain and spine. All of these children are in need of high-tech medical care and receive support from the "Life Line" fund. "Flight of Hope" is carried out on Boeing 747 aircraft with a special design on the fuselage, decorated with colorful handprints symbolizing a helping hand outstretched to sick children. By the end of September 2014, "Flight of Hope" had collected more than 3.3 million rubles, which went toward the treatment and surgical operation of 19 sick children.